Bonnie Baby is a luxury babywear fashion label selling beautiful British designed clothing for babies and children.
Synonymous with imaginative design, innovative use of colour and superb quality, Bonnie baby’s designs are modern and stylish with witty touches and great attention to detail.
The history of Bonnie Baby
The label was founded in 2005 by fashion designer and parent Tracey Samuel who, after years designing for some of the world’s biggest fashion houses, decided it was time that babies got to look stylish too.
Tracey designed a capsule collection of cashmere luxury baby clothes that instantly became a sell-out – with actress Gwyneth Paltrow snapping up the whole collection for her new daughter Apple. Since those early days, Bonnie Baby has garnered many celebrity fans around the world - from Hollywood actresses to supermodels, rock stars to royalty.
The luxury babywear label has been seen on the best dressed babies of Sarah Jessica Parker, Isla Fisher, Mary, Crown Princess of Denmark and Claudia Schiffer to name a few. While cashmere and knits are still at the heart of what Bonnie Baby's luxury baby clothes, the collection has now expanded to include cottons, knits, silks and jersey basics – all designed with a sense of innocence and childlike fun which is at the heart of everything Bonnie Baby do.
Bonnie Baby has also established itself as the luxury babywear brand for new mums and their babies, with a luxurious collection of baby blankets, hats and booties which are sent in beautiful packaging. As testament to the brand’s success, Tracey Samuel was nominated for Grazia Magazine’s Business Woman of the Year in 2007 and Bonnie Baby won the Designer Baby Fashion award for its first full collection at the inaugural Junior Magazine Design Awards in 2011.
About Tracey Samuel, founder of Bonnie Baby
Tracey Samuel was born and raised in Scotland, where she grew up surrounded by dramatic mountain landscapes on the edge of the Scottish Highlands. As a young child she took full advantage of living and playing in this beautiful natural playground.
As with many children that are inspired by the environment around them, Tracey expressed her love of colour and shapes by drawing. She wouldn’t leave the house without having pens and paper in her bag. She was obsessive about clothes, colours and developing her own look.
After completing a degree in Textiles & Fashion at Glasgow School of Art, she went on to do an MA at St Martins College of Art & Design where she graduated with a distinction, alongside several other designers who went on to become major players in the fashion industry, including Stella McCartney, Alexander McQueen and Phoebe Philo. This led to several years with Coats Viyella, at the time the largest UK manufacturer of knitwear where Tracey spent two years developing her technical knowledge, gaining a reputation as an inspired, technical designer.
In 1995, she joined iconic French knitwear designer Sonia Rykiel. Tracey was given the task of re-launching the more fashion-led, and fun side of the fashion empire, ‘Sonia by Sonia Rykiel’ and as Head of Knitwear was also consulted on the mainline Sonia Rykiel collection. After five years at Sonia Rykiel, commuting between Paris and her home in Brighton, Tracey became a freelance designer so she could spend more time in the UK. During this time she worked on designs for Luella by Luella Bartley, DKNY and Ralph Lauren.
It was in 2004, when she became pregnant with her first child, Alice Bee, that Tracey decided to launch her own baby-wear label. Bonnie Baby, initially a capsule collection of luxury cashmere clothes, was born in a backroom in Tracey’s Brighton home. Her first designs included the now iconic ‘Apple of Daddy’s Eye’ slogan, along with a beautiful range of striped cashmere baby grows in blues and pinks.
Bonnie Baby has continued to develop and innovate over the past 6 years. The arrival of Tracey’s second child, a boy named Rhys Samuel, in 2007, prompted Tracey to really develop Bonnie Baby’s collection of babywear for boys, looking at boyswear in a totally new light. While cashmere and knits are still at the heart of what Bonnie Baby does, the collection has now expanded to include cottons, knits, silks and jersey basics – all designed with the sense of innocence and fun which is at the heart of everything Bonnie Baby do.
And the brand continues to develop….
For autumn winter 2012, Bonnie Baby have designed a capsule collection of silk party dresses for little girls up to the age of 5 – a precursor to the launch of Bonnie Kids clothing which will be unveiled in 2012.